PR professionals surveyed viewed LinkedIn as the social platform they valued most — more than X, Instagram, Facebook and TikTok COMBINED!

The top 25% of U.S. adults on TikTok by posting volume produce 98% of all publicly accessible videos from this group.
TikTok use is especially prevalent among younger adults – 56% of all U.S. adults ages 18 to 34 say they use the platform. But 52% of users in this age group have posted a video to their account. Also, the typical TikTok user does not customize their profile.

A new cybersecurity study unveiled a "gold rush" in the dark web with verified X accounts.

Researchers have found that algorithmic recommendation systems like TikTok could effectively wall people off from news content: “The For You Page algorithm surfaces virtually no news content, even when primed with active engagement signals,” the authors concluded.

The numbers confirm what many of us have long suspected — that Twitter wasn’t worth the effort, at least in terms of traffic

Daily active users of Facebook and time spent on the app in Canada have stayed roughly unchanged since parent company Meta started blocking news there at the start of August, according to data shared by Similarweb

Die Wirkung der Empfehlungs- und Sortieralgorithmen von sozialen Netzwerken war lange unklar. Eine Analyse zu Facebook und Instagram bringt Licht ins Dunkel.

One in ten adults used Tiktok for news in 2023, putting it on a par with The Guardian.

A recent report by Statista Market Insights suggests that Instagram might dethrone TikTok by 2027 as the App with highest user growth.

The voicemail might be dead, but the quick little audio note is thriving. A recent YouGov poll conducted by Vox found around 30% of respondents communicate via voice note "weekly, daily or multiple times a day," with around 43% of respondents between 18 and 29 years old saying they do so at least weekly.

In Dash Hudson’s latest TikTok, Instagram, and YouTube benchmark reports, uncover which KPIs are critical to brands’ social strategies and learn how leading brands are staying ahead of the competition.

New survey in the US shows: the older you are the more often you use Facebook - but the platform is far away from being dead even in the younger audience

But the poll shows sharp divisions between generations, political parties and people who actually use the app.

A new report based on analysis of 841,000 Instagram posts and 2.3 billion engagements found Instagram engagement has been dropping, but all hope is not lost …

Data collection is something that you simply can’t escape, but in spite of the fact that a lot of consumers don’t seem to be all that happy about having to do it, willing to delete apps that collect to much data. But on the other hand, even more people might be willing to share their data - if they get paid in return.

There are a number of metrics that can be used to determine how successfully various platforms are performing, and perhaps the most important metric of all is that of time spent on the app.

Study found that in some exchanges, the wash trading volume can go as high as 80%

The metaverse is getting a lot of attention as businesses are finding new ways to utilize it.

What‘s next for organic Twitter? An analysis based on 2,300+ U.S. and Canadian brand accounts show that while nearly 80% were tweeting at least weekly during mid-October, only around 60% were doing so in early November after the first Musk-drama.

A new (US-based) research shows the most popular games within Gen Z - and its Fortnite, with the Grand Theft Auto series following right after.