News & Links

Best Practices for Instagram: 2023 Edition / #
Optimizing for Instagram’s algorithm du jour is a moving target. But recently, Head of Instagram Adam Mosseri shared some new insights from behind the curtain.

Medium embraces Twitter alternative Mastodon with launch of its own community / #
The company will open up Mastodon to Medium writers and readers as an additional perk of Medium membership, creating a place for discussions around Medium’s content.

Why BMW its cutting ties with esports in 2023 / #
BMW has officially decided to cut its spending on esports partnerships from 2023 onward, the company said.

Trending: TikTok is in love with simulated shipwrecks / #
Fans say the use of an accurate physics engine to reimagine historic shipwrecks makes it ‘difficult to look away’.

Mercedes-Benz may drop its ‘EQ’ brand for electric cars after just a few years / #
… well, that was quick. Mercedes will take back its EQ-brand with the next generation of cars and leave "electric" just as an option, not a marketing sub-brand.

TikTok launches a Talent Manager Portal so managers can negotiate brand deals for clients / #
TikTok is making it easier for brands to work with its “megastar” creators with an update to its Creator Marketplace that now invites talent managers to oversee, execute and analyze the brand opportunities and campaigns being presented to their clients.

How to Use Facebook to Build a Community in 2023 / #
Facebook Marketing is changing - and Communities play a vital role in that. Key part on it is the Recommendation Graph which Facebook embraces nowadays: Less than the Social Graph we knew for years, this one is not based on personal or social connections you have on Facebook to show you content you may like. And since Communities are the only thing that actually is growing on Facebook, the platform connects both. Mark Zuckerberg has said that Meta aims to double the number of recommended content - from 15% now to 30% by end of 2023 on Facebook; and even higher on Instagram. Communities are a high chance to get your feed into a vital, yet not known audience.

Twitter is leaving at least a dozen international offices due to closures or not paying rent / #
Hubs in Europe and Asia are shuttered. The closures will also result in another few hundred Twitter employees losing their jobs. Most of the international offices are smaller outposts for business operations, including engineering and ad sales. Advertising makes up nearly all of Twitter's revenue, but the business has struggled under Musk.

Not a test only: Cnet uses A.I. to write parts of its content / #
The tech-website uses A.I. since last November already, claiming no one of its readers had mentioned yet.

Trending Badges at Instagram are available for Business accounts now / #
Accounts with certain criteria like big follower growth are more visible thru new badges Instagram is adding to their profiles now. The features rolls out for Business and Creators.

Twitter Says 'No Evidence' User Data Being Sold Online Came From Hack / #
Social network says info allegedly being shopped on the internet is "likely a collection of data already publicly available online through different sources"

YouTube Adds New Analytics Updates, with a Focus on Shorts Content / #
New insights includes data on subscriber growth, Shorts thumbnails, new subscriber recognition options, and more.

Meta’s Shutting Down its ‘Creator Studio’ Page Management App / #
Meta’s pushing Page managers towards its more all-encompassing Business Suite platform instead.

Twitter Launches New Swipeable Feed Option So Users Can Only See Tweets From Followers / #
There’s nothing worse on a social media app than seeing a post from someone you don’t even follow.

Using ChatGPT for research & writing / #
Johannes Klingebiel gives some practical insides of how he takes notes and prompts he collected while using GPT in a research and writing project.

After a brutal year for Meta, not even employees are being very optimistic still / #
An internal October '22-survey show, what Meta employees think about the company after layoffs, falling stock prices. As a result of all the problems, they are not happy, and only 28% of employees gave a favorable response about their optimism for the company in the internal survey.

Twitter's rolling out its own TikTok-style For You page / #
The new page will be default, becoming the new homepage offering trending topics and recommendations, a format shared by TikTok. Roll-out will first happen at iOS and will be „the first step of a bigger UI change“, as Elon Musk tweeted.

Europe quizzes TikTok on data safety, disinformation and DSA compliance / #
TikTok is under increasing political pressure in the US and Europe, especially on the issues of security and privacy. TechCrunch gives an overview of what was discussed.

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