How to Use Facebook to Build a Community in 2023

Facebook Marketing is changing - and Communities play a vital role in that. Key part on it is the Recommendation Graph which Facebook embraces nowadays: Less than the Social Graph we knew for years, this one is not based on personal or social connections you have on Facebook to show you content you may like. And since Communities are the only thing that actually is growing on Facebook, the platform connects both. Mark Zuckerberg has said that Meta aims to double the number of recommended content - from 15% now to 30% by end of 2023 on Facebook; and even higher on Instagram. Communities are a high chance to get your feed into a vital, yet not known audience.