News & Links

Reddit’s new features include a TikTok-style video feed / #
Reddit is working on a TikTok-esque feature and splitting text and video posts into separate feeds, the company announced today.

TikTok Launches ‘Series’ Feature, Which Lets Creators Sell Premium Episodes Up to 20 Minutes Each / #
Creators can charge from $1 to $190.
TikTok will initially let creators keep all of their revenue, minus processing and app store fees (30%).

Tumblr introduces Live on Web and Mobile / #
Tumblr has been working on a live video feature which, up until now, has been on mobile only.

BeReal still has potential for advertisers, but its hype period is well and truly over / #
BeReal has released a statement on the future of the app. While the app appreciates interest from brands in using the app's amazing features, they have let the public know that they do not have plans to work with brands or advertisers.

Hershey’s trans-inclusive IWD push sparks familiar backlash / #
Hershey’s has found itself in the culture war crossfire over an International Women’s Day (IWD) campaign that features a transgender woman.

US TikTok ban gets closer to passing with Senate bill that Biden may support to codify authority on tech threats / #
The bill would codify an existing executive order issued under Donald Trump allowing the president to ban or prohibit foreign technologies when necessary.

How a single engineer brought down Twitter on Monday / #
Twitter’s website broke down on Monday - thanks to a small mistake in cutting Twitter‘s API access. That‘s the high cost of cutting expenses (and jobs).

An Overview of Reddit Ads [Infographic] / #
A handy overview of your various Reddit advertising options.

Facebook Depreciates Hashtag Topics in Groups / #
Hashtags have always been a habitual element on Twitter and Instagram, but have never really caught on on Facebook. You can still use hashtags on Facebook, but not in Groups. Also, due to privacy restrictions, reach limits, and various other factors, they’re just not as effective as a discovery tool.
In terms of general advice, as to whether marketers should use hashtags on Facebook or not, there’s no definitive evidence which suggests that they drive any reach boost in the app.

This is Meta’s AR / VR hardware roadmap for the next four years / #
During an internal presentation, Meta execs laid out plans for three new Quest headsets, AR glasses in 2027, and a ‘neural interface’ smartwatch.

Why major celebrities and big-name brands are embracing the metaverse / #
Global brands and celebrities are increasingly adopting the metaverse.

Meta announces new Reels features for Facebook / #
This includes trendy templates, a greater length limit, and a feature that allows for memories to be integrated.

OpenAI Launches API For ChatGPT So Businesses Can Build The Technology Into Apps And More / #
The makers of ChatGPT are at it again with the rollout of a new API for the widely popular tool.

Culture Rising: 2023 Trends Report from Meta / #
Meta has published the second edition of its ‘Culture Rising’ report. It looks at the latest key, emerging trends, based on analysis of millions of conversations across Facebook and Instagram.

TikTok’s U.S. Survival Plan Faces Potential Hurdle: Apple’s App Store Rules / #
TikTok has begun talks with Apple and Google to ensure its plans to overcome concerns about its data security don’t get derailed by their app store rules.

YouTube’s new leader teases AI tools / #
The new CEO made clear that Creators will stay massively important for the the platform, while he teased A.I. that can virtually swap creators’ outfits and locations plus additional features for growing Youtube Shorts.

USA: House panel advances bill that could ban TikTok / #
The bill instructs Biden to impose penalties, including a possible ban, if the administration finds TikTok knowingly transferred TikTok user data to "any foreign person" associated with the Chinese government. The American Civil Liberties Union said the bill would violate free speech rights. One bill passing out of one committee is far from a U.S. TikTok ban becoming federal law. But momentum is on TikTok opponents' side, the company has a reason to be spooked.

Meta Lays Out AR and VR Plans in Updated Roadmap / #
Meta's shared its vision for the next stage of metaverse development.

TikTok Will Automatically Limit Teen App Usage to 60 Minutes per Day / #
TikTok, in an effort to show it’s being a good internet citizen, introduced new features to cap the time kids spend on the video app.

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