The report is separated into four broad trends – ‘Exploratory Identities’, ‘Refined Relationships’, ‘Assertive Aspirations’ and ‘Lived Values’.

For each topic, there’s a breakdown of key conversation elements, along with a measure of their relative growth in discussion.

There’s actually a heap of helpful notes and insights here, with each topic including a range of notes and data-backed insights on who’s paying attention, and what, specifically, they’re interested in.