While Meta hasn’t reinvented the category, it’s nailed the execution. But culturally, is the timing right for smart glasses?

Meta sold 300K Ray-Ban Stories smart glasses since launch in September 2021 through February 2023, but the company only had about 27K MAUs. The company plans the release of the second generation as less than 10% of the devices purchased are used monthly, an internal company document shows.

New launch will be first steered entirely by CEO and under direction of operations team. Apple expects to sell ~1M units in the first year.

Meta wants to be both a metaverse platform and an immersive advertiser. AR Vice President Alex Himel sees it as an unprecedented opportunity.

During an internal presentation, Meta execs laid out plans for three new Quest headsets, AR glasses in 2027, and a ‘neural interface’ smartwatch.

Meta's shared its vision for the next stage of metaverse development.

Apple has postponed the release of its mixed reality headset from around April to June 2023, at its annual WWDC, after testing showed hardware and software issues.

After TikTok’s overwhelming success in the social media world, virtual reality has become the next battlefield for Chinese firm ByteDance and Facebook’s parent company Meta.

Apple is still planning to unveil its first mixed-reality headset this year, but indefinitely postpones its lightweight AR glasses due to technical difficulties and is instead planning a Mixed Reality headset.

As by The Information, Apple finally will reveil its mixed-reality headset by March. It will be equipped with more than a dozen cameras for tracking hand movements and showing video of the real world to people wearing it, along with ultra-high-resolution 8K displays, Spacial Audio for Airpods, and advanced technology for eye tracking.

Augmented Reality (AR) has promised some pretty big things, such as, you know, a total disruption to how we live and work.