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Twitter is no longer ‘high risk’ according to its biggest ad buyer The world’s biggest ad agency no longer considers Twitter as a “high risk” platform now that Linda Yaccarinoc — NBCUniversal’s former head of advertising — is lined up to replace Elon Musk as Twitter CEO. According to sources speaking to the Financial Times, WPP-owned GroupM removed its “high risk” classification on Monday, and has informed its clients that the company is “cautiously optimistic” about Yaccarino’s appointment.

58 results on 6 pages