Strava is taking one big step closer to becoming a true social network, as the fitness-tracking platform introduces in-app messaging to let users send private one-to-one and group messages.

The voicemail might be dead, but the quick little audio note is thriving. A recent YouGov poll conducted by Vox found around 30% of respondents communicate via voice note "weekly, daily or multiple times a day," with around 43% of respondents between 18 and 29 years old saying they do so at least weekly.