Instagram rolling out Reels API update bringing more features to third party publishing platforms Native features now available on third party platforms: - Support for Collaboration Posts - Expansion of Organic Reels insights - Early copyright detection

People now have the ability to upload HDR videos from their phone’s camera roll to Reels and to have that video playback in full HDR

After three years of work on Reels it is finally beginning to pull in meaningful numbers of viewers, according to company executives. But making money from Reels is a more complex issue.

German study shows also, that Reels with sentimental music have a higher reach, energetic music leads to more interactions