We may be seeing a changing of the guard, with TikTok and Instagram coming to the fore and Google becoming a rarely used site. The rise of Chat GPT is also leading many to call for a change to search engine culture. If an AI can answer all questions, there’s no need to go to Google.

If you’ve worked in social media for the last few years, you know that digital accessibility and inclusivity have become top priorities. The ALT-text makes your posts not only more accessible, but also helps Facebook to make it more discoverable.

TikTok is a valuable source of knowledge and news for Gen Z'ters, which is why businesses and creators need to pay more attention to TikTok SEO to help getting your videos to the top of its search results. Here's how to get started with optimizing your TikTok content for search.