Bis zum Jahr 2026 könnte das Suchvolumen bei klassischen Suchmaschinen um immense 25 Prozent zurückgehen.

Mordy Oberstein, head of the search engine optimization at Wix, conducted a poll on his Twitter account on January 18, 2023.

Unbundling online search and integrating an LLM resource like ChatGPT into products can reduce the need for and dominance of Google search.

While it may sound intriguing, there are a number of “buts” around the news that Microsoft is planning to add ChatGPT to Bing.

We may be seeing a changing of the guard, with TikTok and Instagram coming to the fore and Google becoming a rarely used site. The rise of Chat GPT is also leading many to call for a change to search engine culture. If an AI can answer all questions, there’s no need to go to Google.

TikTok is a valuable source of knowledge and news for Gen Z'ters, which is why businesses and creators need to pay more attention to TikTok SEO to help getting your videos to the top of its search results. Here's how to get started with optimizing your TikTok content for search.