Where Companies Spend Their Time and Money in Marketing vs. Where the ROI is

It makes sense why people want to spend a large chunk of their time marketing on social media… especially organic social because it’s sexy.

According to Data Reportal people spend on average 2 hours and 27 minutes a day on social media. But it is clearly where the ROI isn’t.

Just because marketing channels like paid ads, SEO, and email aren’t sexy it doesn’t mean you should ignore them.