Gen Z als Luxus-Zielgruppe: Wie Marc Jacobs Tiktok auf den Kopf stellt
Mit einer aufsehenerregenden Kollaboration nach der nächsten hält Marc Jacobs gerade seine Follower*innen bei Tiktok in Atem.
Tag-Suche: marketing
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Zahl des Tages: Die Gen Z recherchiert mehrheitlich Umweltbilanz von Arbeitgebern.
Zahl des Tages: Wissbegierige 75 % der Arbeitnehmenden aus der Generation Z recherchieren die Umweltbilanz möglicher Arbeitgeber, sagt eine internationale Studie von Personaldienstleister ManpowerGroup.
TikTok Launches ‘Spotlight’ to Let Entertainment Marketers Tap Into Fan Content; Warner Bros. Touts Results of ‘Dune 2’ Campaign
TikTok may or may not be banned in the U.S.
Zulassungszahlen: E-Autos weiter schleppend, Kleinwagen und CO₂-Ausstoß legen zu
Die Zulassungszahlen im Juni zeigen wenig überraschende Tendenzen: Elektroautos verkaufen sich weiterhin zäh, Kleinwagen und CO₂-Ausstoß legen zu.
Get the Message: How To Find Your Next Audience
Die Zeiten großer zusammenhängender Zielgruppen sind zumindest im Content Marketing praktisch vorbei. “Zielgruppen wachsen inkrementel”, indem man kleine Segmente identifiziert, anspricht und verbindet. Der beste Weg, ein großes Publikum aufzubauen, besteht darin, viele kleine zu kombinieren.
Check24-Trikot: Das Shirt dieser EM
In einer großen Marketingaktion hat Check24 Millionen Deutschlandtrikots verschickt. Nun sind die hässlichen Shirts allgegenwärtig. Und das ist ein großes Glück.
TikTok Shares Updated Trend Insights for Marketers
Some updated trend tips from the TikTok team.
Klarna using GenAI to cut marketing costs by $10 mln annually
Using GenAI tools like Midjourney, DALL-E, and Firefly for image generation, Klarna said it has reduced image production costs by $6 million.
A further $4 million in savings come from cutting spending on external marketing suppliers for translation, production, and social agencies.
Klarna had partnered with OpenAI for an AI assistant for its customer service that the company said was doing the equivalent work of 700 full-time agents.
It’s not just Gen Z. Here’s what TikTok’s user base tells us about a potential ban’s impact.
Supporters of the TikTok app demonstrate outside of the US Capitol before the House of Representatives votes to pass the “Protecting Americans from Foreign Adversary Controlled Applications Act,” that could ban TikTok in the US, on March 13.
Where Companies Spend Their Time and Money in Marketing vs. Where the ROI is
It makes sense why people want to spend a large chunk of their time marketing on social media… especially organic social because it’s sexy.
According to Data Reportal people spend on average 2 hours and 27 minutes a day on social media.
But it is clearly where the ROI isn’t.
Just because marketing channels like paid ads, SEO, and email aren’t sexy it doesn’t mean you should ignore them.
pilot Radar: Medialer Eskapismus steigt, glaubhafte Positionierung von Firmen findet Anerkennung und Nachhaltigkeit verliert an Wichtigkeit
Serien und längere Spielfilme gewinnen als strukturierter Ort der Zuflucht gegenüber dem Realismus der Nachrichten an Relevanz. Dies hat nicht zuletzt auch Implikationen für Umfeld-basierte Kommunikationsplanung.
‘Funnel juggling’ is the answer to marketing effectiveness
It’s well established that brands need both long- and short-term marketing to be effective, but you’ve still got to decide between the three options for how to use them.
80% of Gen Z Use YouTube Every Month, But Other Platforms Aren’t Far Behind
The battle for the attention span of Gen Z is arguably the most important focus for social media companies around the world.
57% of Gen Z Want to Become Influencers, Far More Than Any Other Group
The ever shifting job market presents opportunities that might have been considered pipe dreams not too long ago.
Is TikTok Replacing Google? 51% of Gen Z Say Yes
Google seemed to have complete control over the search engine industry for two decades, but in spite of the fact that this is the case, it is facing some stiff competition from TikTok.
Amidst social media fragmentation, marketers question Threads’ value after initial surge
It’s no secret that brands want to be where consumers — and their wallets — are spending time.
Only 17% of Digital Marketers Are Investing in X (Twitter) in 2023
The acquisition of Twitter by Elon Musk has led to the platform completely transforming.
Gen Z viewers aren’t watching TV, but their video-watching habits are very TV-like
One way to peek at the future of TV is to look at what today’s teens and twentysomethings are — and are not — watching.
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