Facebook political microtargeting at center of GDPR complaints in Germany
In its latest piece of strategic litigation, the precision-punching European privacy rights campaign group noyb has used data donated by users of the ‘Who Targets me‘ browser extension, which analyzes political microtargeting on Facebook, to build a case against every political party in Germany — for what it alleges is unlawful processing of voters’ personal data via Facebook’s adtech platform during the 2021 federal elections.