TikTok Boom Ends in the U.S. - Now The App Tries to Reach New Audiences, including Paywalled Videos

The short video app saw its audience growth in the U.S. stall last year after one of the most head-spinning ascents in social media. Now it’s pushing to reinvigorate itself with new initiatives, from recruiting older users to better rewarding creators. Thenplatform is planning to let creators charge for content and is working on the Creator Fund 2.0, which could pay creators with more than 100K followers.