The majority of traffic from Elon Musk's X may have been fake during the Super Bowl, report suggests
The majority (76%) of traffic from X to its advertisers websites during the Super Bowl was fake, a report suggests.
X claimed the platform generated more than 10 billion impressions and 1+ billion video views during the Super Bowl.
"I've never seen anything even remotely close to 50%, not to mention 76%... I'm amazed…I've never, ever, ever, ever seen anything even remotely close." - CHEQ founder and CEO