Employees at TikTok Apparently Have a Secret Button That Can Make Anything Go Viral
A new Forbes investigation has revealed that TikTok's algorithm isn't nearly as democratic as the app and its parent company, ByteDance, have been happy to let users believe. In fact, TikTok has confirmed to Forbes that some of its US employees have the ability to boost videos in order to “introduce celebrities and emerging creators to the TikTok community.” The statement comes as part of a report about TikTok’s “Heating” button, which Forbes says can be used to put selected videos onto users’ For You pages, helping boost views by sidestepping the algorithm that supposedly drives the TikTok experience.