Facebook and Instagram are officially video platforms
Users are still spending more time watching TikToks. But last year, adult users of FB spent more than HALF their time on the platform watching videos. Adult users of IG are expected to spend about 60% of their time on the platform watching video in 2024.
Average time spent per day by adults using social platforms in 2024
FB: 32 mins
IG: 35 mins
TikTok: 54 mins
Time spent watching Reels is predicted to grow 9.4% this year