Here are recommendations (mainly confirmation) concerning the LinkedIn algorithm and performance of your posts.

Some data-backed pointers for your LinkedIn strategy.

As Twitter malcontents search for a new home, Bluesky has something to offer—including the backing of Twitter co-founder Jack Dorsey.

tl:dr: Carousels are still the top-performing post type on Instagram.

Backgrounder to Bytedance - the company behind TikTok, most valuable and widley unknown startup on the planet -, that breaks down concrete lessons from TikTok's road to 1B MAUs.

“The number one mistake I see small businesses making on social media is making their channels all about them,” he told me recently. “The only reason people are interested in your brand is if you’re helping them solve a problem. If you really want to grow your business, talk about the problems your customers experience and then position your products as the solution to those problems.”

Linkedin is one of the last platforms offering Social Audio features - while usage numbers are low, there are still some opportunities and small wins to use it

„Lasst einen Kommentar da” ist vorbei. Es gibt neue und bessere Wege, Kommentare zu bekommen - Wie Creator Trigger setzen, um das Publikum zum kommentieren heraus zu fordern.

Need a cure for widespread platform malaise?

Curious about Meta's new subscription-based verification? Find out how it works, how much it costs, and who can apply.

Generative artificial intelligence has become a buzzword this year, capturing the public's fancy – the question is: does it have the power to change the nature of work?
Here is everything you need to know about this technology.

Here’s everything you need to know to get started with them.

Content moderation is a critical part of any brand’s social media strategy. Hootsuite collected some tools, tips and guides to make work and life easier in these things.

Spatial audio is changing the way we experience recorded sound, making it possible to add entirely new layers of sonic presence to narrative storytelling mediums. The New York Times gives a comprehensive Guide into the topic - telling everything you need to know: from the perfect set-up of recording to distribution.

This one is for Mastodon administrators: German text about what you need to know when you are willing to set up your own Mastodon server and host some accounts.