TikTok is bringing its dedicated STEM feed to Europe
The company announced on Tuesday that it’s expanding its dedicated STEM feed across Europe, starting in the U.K. and Ireland, after first launching it in the U.S. last year.
The STEM feed will begin to automatically appear alongside the “For You” and “Following” feeds for users under the age of 18. Users above the age of 18 can enable the STEM feed via the app’s “content preferences” settings. The feed includes English-speaking content with auto-translate subtitles.
TikTok says that since launching the feed in the U.S. last year, 33% of users have the STEM feed enabled and a third of teens go to the STEM feed every week. The app has seen a 24% growth in STEM-related content in the U.S. since the feed launched. Over the past three years, almost 15 million STEM-related videos have been published on the app globally.