Der Snapchat-Betreiber hat KI-Tools entwickelt, um Augmented Reality in Video-Darstellungen auszubauen.

Butterflies wants to let users create AI personas that then take on their own lives and coexist with others. © 2024 TechCrunch.

The messaging service pegs itself as the ‘happiest place’ online, but Snap’s Ronan Harris explain how its post-pandemic struggles has made it focus on being friendlier not just to users but to small businesses, too

Der Umsatz des Unternehmens Snap stagniert, jeder zehnte Arbeitsplatz soll wegfallen. Nach schwachen Quartalszahlen sackt die Aktie nachbörslich um 31 Prozent ab.

Snapchat's looking to boost its appeal, by highlight how its different to other apps.

Snapchat has relied on people consuming content on its own app.

Gone are the days when Snapchat was considered to be the leading social media platform for the younger generation.

Snapchat+ is the most successful of the new wave of social media subscriptions.

Getting users to pay for social media services that they've grown accustomed to getting for free is not easy.

India is now Snapchat's biggest user market.

Der jährliche Partner Summit des Social-Media-Unternehmens Snap bietet jedes Jahr aufs Neue reihenweise neue Funktionen für die inzwischen über 750 Millionen monatlich aktiven Snapchatter.

At the Snap Partner Summit, one thing is clear: The company is pulling out all the stops to woo its Gen Z userbase and keep them on the platform.

The app will begin publishing guidelines that detail what types of content gets algorithmically distributed to its users.

LinkedIn announced last week it’s using AI to help write posts for users to chat about. Snap has created its own chatbot, and Meta is working on AI ‘personas.’ It seems future social networks will be increasingly augmented by AI.

The chatbot is available for users of the Snapchat+ subscription service as an experimental feature.

While the number falls far short of the roughly 2.96 billion monthly active users Facebook reported earlier this month, it’s ahead of others, including Pinterest, which recently said it reached 450 million monthly users.

In 2022, Snapchat remained a sought-after social media platform.

Snap is shutting down its camera app for the desktop that allows users to apply filters like cat ears and pirate hats on video calls.