Our latest Global Digital Report is packed with milestones, trends, and our biggest ever collection of data.

Serien und längere Spielfilme gewinnen als strukturierter Ort der Zuflucht gegenüber dem Realismus der Nachrichten an Relevanz. Dies hat nicht zuletzt auch Implikationen für Umfeld-basierte Kommunikationsplanung.

- Shorts is averaging over 70 billion daily views, and the number of channels uploading Shorts has grown 50% year over year.
- Viewers globally now watch more than 1 billion hours on average of YouTube content on their TVs every day.
- Besides Music and Premium having 100 million subscribers, YouTube TV has more than 8 million.

LinkedIn is now less reliant on hashtags for maximizing discovery, though you should be wary of which keywords are mentioned in your main post, and consider how you can tap into the right conversation streams based on your target topics. Hashtags in the app are also less relevant and aren’t helping to expand post reach in the app the way that they once were.

The Network Contagion Research Institute at Rutgers University recently dropped a report that sheds light on some intriguing disparities in how politically charged hashtags play out on TikTok versus Instagram.

In 2024, the internet will see the biggest reshuffling of power in 25 years, with a resurgent “human web” and regulators forcing tech giants to open up — The new year offers many of the promises of an online moment we haven't seen in a quarter-century … Everything is changing rapidly.

Every year, we predict critical marketing trends that will impact marketing leaders. Understanding these trends will help you focus, prioritize and plan for next year.

Here are the trends in compact form. You can download the whole reporting behind the link.

The chase for ROI continues in 2024—but brands that lean into AI, entertainment, and their top-performing platforms close in on winning social media strategies.

"I really do think too many social media professionals love social media more than the brands they work for. They’re more interested in culture and trends and participating in the internet than products and features and how their company improves the lives of their customers."

You can't build your entire strategy and career off of unhinged social content.

In the social media topic category, Instagram’s data suggests that “meaningful connections” will get priority in 2024, with Gen Z users increasingly planning to use social media “to keep up with their friends and family”.

Fehlen dir manchmal die Ideen für deine Kampagnen und deinen Social Media Content?