YouTube Shorts und TikTok werden sich immer ähnlicher.

Agencies and brands continue to study Gen Alpha’s distinction from Gen Z as they prepare to adapt their marketing tactics and strategies to court this even-younger generation.

Precise TV recently shared a report which highlighted that Youtube is influencing kids to buy different products.

Ivan Mehta / TechCrunch:YouTube updates its Erase Song tool for creators with an AI algorithm to detect and remove any copyrighted music from their videos without impacting other audio  —  On July 4, YouTube released an updated eraser tool for creators so they can easily remove any copyrighted music …

Erst kürzlich hat Google im Vorfeld des Cannes Lions International Festival of Creativity umfassende Analyse von 8.000 internationalen YouTube-Werbekampagnen durchgeführt.

Users report videos being muted or automatically skipped to the end.

You'll now need to tick a box when you upload realistic-looking AI-generated content. 

Ausführliches TIME Porträt des erfolgreichsten YouTubers der Welt.

- Shorts is averaging over 70 billion daily views, and the number of channels uploading Shorts has grown 50% year over year.
- Viewers globally now watch more than 1 billion hours on average of YouTube content on their TVs every day.
- Besides Music and Premium having 100 million subscribers, YouTube TV has more than 8 million.

YouTube Music and YouTube Premium have surpassed 100 million subscribers across more than 100 countries and regions. The 100 million figure includes uses who are on free trials, according to YouTube. The company didn’t break down how many are on YouTube Music versus YouTube Premium, the subscription service for ad-free viewing, there are.

Last year, Creator Insider talked about the research tab on YouTube that included content gaps on shorts.

Thumbnail A/B testing could provide a big boost to your video performance.

The company provided instructions for podcasters on how to connect their RSS feeds to YouTube Studio. It’s a significant step solidifying YouTube’s place as the top destination for podcasts.

While most other platforms simply make an RSS feed available for listeners, YouTube’s new system ingests episodes from an RSS feed and turns them into YouTube videos. Podcasters can then opt in to YouTube’s ads and have access to the streamer’s sophisticated analytics. 

... wie Ethan Zuckerman auf die Zahlen kommt, erklärt er hier

YouTube announced that the first trailer for Grand Theft Auto VI reached the “extraordinary milestone” of generating more than 93 million views in the initial 24-hour period on the Rockstar Games YouTube channel — shattering the previous record for a non-music video debut on the platform.

We are just days away from saying goodbye to the year 2023 and welcoming 2024 with an absolute bang.

Das jüngst verstärkte Vorgehen seitens YouTube gegen die Nutzung von Werbeblockern birgt Problem. Datenschützer sehen im Verfahren zur Erkennung von Adblockern einen Verstoß gegen europäisches Datenschutzrecht.

Mit dem neuen Prozess sollen Creators Einsprüche von Rechteinhabern einfacher vermeiden und auch zurückweisen können.

Die Europäische Kommission untersucht, welche Maßnahmen TikTok und YouTube ergriffen haben, um die geistige und körperliche Gesundheit von Kindern zu schützen. Zudem widmet man sich AliExpress, um Verbraucher vor illegalen Waren zu schützen.