How U.S. Adults Use TikTok

The top 25% of U.S. adults on TikTok by posting volume produce 98% of all publicly accessible videos from this group.
TikTok use is especially prevalent among younger adults – 56% of all U.S. adults ages 18 to 34 say they use the platform. But 52% of users in this age group have posted a video to their account. Also, the typical TikTok user does not customize their profile.