Instagram engagement keeps dropping for brands, but Reels might be there to cover you up
A new report based on analysis of 841,000 Instagram posts and 2.3 billion engagements found Instagram engagement has been dropping, but all hope is not lost …
Rival IQ’s analysis found that some industries have fared better than others. For instance, sports teams and especially higher-education brands outperformed on the platform.
It also found that Reels—Instagram’s TikTok rival—perform especially well for many industries, including retail, health and beauty, and the food and beverage industry.
Based on the study, Rival IQ’s recommendation is: Every brand should post Reels on Instagram, since Reels have officially entered the chat on Instagram, dethroning ever-popular carousels for many industries in the race for the most engaging post type.
Rival IQ’s “Social Media Industry Benchmark Report” for 2023 was released on Wednesday. You can learn more about it here.