Klarna using GenAI to cut marketing costs by $10 mln annually

Using GenAI tools like Midjourney, DALL-E, and Firefly for image generation, Klarna said it has reduced image production costs by $6 million.
 
A further $4 million in savings come from cutting spending on external marketing suppliers for translation, production, and social agencies.
 
Klarna had partnered with OpenAI for an AI assistant for its customer service that the company said was doing the equivalent work of 700 full-time agents.