‘No other platform will be Twitter’: Marketers aren’t sold on Twitter alternatives just yet
Ever since Elon Musk bought Twitter, the platform has been in a constant state of frenzy, with some of the biggest advertisers leaving the flock. While a swath of users have fled the coop to nest in alternative platforms, such as Mastodon, Hive Social, Post.News and soon-to-launch Spill, many marketers say they’re on the fence about whether they’ll follow.