We may be seeing a changing of the guard, with TikTok and Instagram coming to the fore and Google becoming a rarely used site. The rise of Chat GPT is also leading many to call for a change to search engine culture. If an AI can answer all questions, there’s no need to go to Google.

Creators pushing out content that is more suitable for adults will soon be able to get more tools for limiting their audience.

This year will be a critically important one for ByteDance, China’s largest unicorn, as it faces political uncertainties in the US over its hit video app TikTok and regulatory scrutiny at home.

Brendan Carr, Commissioner of the FCC, warned that TikTok “operates as a sophisticated surveillance tool,” and told the Indian daily Economic Times that banning the social app is a “natural next step in our efforts to secure communication network”.

TikTok is a valuable source of knowledge and news for Gen Z'ters, which is why businesses and creators need to pay more attention to TikTok SEO to help getting your videos to the top of its search results. Here's how to get started with optimizing your TikTok content for search.

US House of Representatives has ordered staff to delete TikTok from any House-issued mobile phones. The directive cites a "high risk to users" due to a lack of transparency regarding how Chinese company ByteDance handles customer data.

TikTok is releasing a new feature aimed at providing clarity on why a specific video appeared in a user's For You feed.

By now, it's no secret the power TikTok has when it comes to moments going viral. In this article by AdWeek, Country music star Cooper Alan shares the process of his viral hits.

Young adults are turning to TikTok and other social media platforms before they'll consult a doctor, new research shows.