However, the most tech savvy generation of all, Gen Z, is actually quite favorable of the practice, with tens of millions using location tracking and sharing apps.

Hershey’s has found itself in the culture war crossfire over an International Women’s Day (IWD) campaign that features a transgender woman.

… the simple tweet „trains“ took over three months to finalize and approve, the responsible social media manager tells in an interview.

The new format is gaining momentum.

Video for the hashtag deinfluencing have accumulated more than 50 million views on Tiktok within a few days. In the clips, women in particular report on their experiences with products that have been hyped on Tiktok - and advise against buying them.

More data insights for your TikTok content approach. 

Fans say the use of an accurate physics engine to reimagine historic shipwrecks makes it ‘difficult to look away’.

By now, it's no secret the power TikTok has when it comes to moments going viral. In this article by AdWeek, Country music star Cooper Alan shares the process of his viral hits.