Some data-backed pointers for your LinkedIn strategy.

In Zeiten, in denen immer mehr Menschen nicht nur über Suchmaschinen, sondern auch verstärkt auf Social-Plattformen nach Produkten und Dienstleistungen suchen, wird Social Selling für Unternehmen immer wichtiger.

The platform also continues to report 'record levels of engagement'.

LinkedIn’s new verification system supports CLEAR, Microsoft Entra, and work email verification for more than 4,000 companies. The platform will highlight verifications with a green and blue check on profiles, but not on other places at the platform (yet).

Linkedin is one of the last platforms offering Social Audio features - while usage numbers are low, there are still some opportunities and small wins to use it

Another way to enhance engagement in your LinkedIn feed.

LinkedIn is launching a new post-scheduling feature as the app also gives company pages the chance to follow others on the app.

LinkedIn announced last week it’s using AI to help write posts for users to chat about. Snap has created its own chatbot, and Meta is working on AI ‘personas.’ It seems future social networks will be increasingly augmented by AI.

Collaborative Articles will utilize AI prompts to maximize member engagement.

New features include more visual highlights, easier subscribtion options for newsletters, and improved SEO for articles.

Here’s everything you need to know to get started with them.

LinkedIn is the only big social media company that’s sticking with newsletters.

LinkedIn app downloads are up 10% from the prior year. Most interestingly, the number of LinkedIn posts mentioning “open to work” were up 22% during November vs. previous year.

Linkedin is moving forward with planned updates for 2023 and that entails enhanced filters for job categories.