Amidst social media fragmentation, marketers question Threads’ value after initial surge
It’s no secret that brands want to be where consumers — and their wallets — are spending time.
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It’s no secret that brands want to be where consumers — and their wallets — are spending time.
Illustration by Alex Castro / The VergeMeta could let users pay for Facebook and Instagram to avoid ads in their feeds, at least in Europe.
X is looking to utilize user data in more ways.
A key update for Meta's Twitter competitor app.
Meta is continuously experimenting with features to bump up engagement on Threads, which has fallen off after the initial rush of excitement and installs.
Diese Analyse aus den USA ist für Advertiser und Brands weltweit von Interesse – denn sie gibt beispielhaft Aufschluss darüber, wie soziale Medien junge Menschen beeinflussen.
Seit der Übernahme durch Elon Musk kämpfte Twitter mit Einnahmeeinbrüchen. Wohl auch deshalb will Nachfolger X nun wieder bezahlte Politikinhalte erlauben – pünktlich zum Wahlkampf. Doch es soll Regeln geben.
Elon Musk’s X, the social network formerly known as Twitter, will again begin accepting political advertising after a nearly four-year ban — with some caveats.
Shorts is the fastest-growing content format on YouTube.
Tech giant Meta is rolling out another useful endeavor for its marketing community.
Werbung, die die Exekution eines Politikers fordert oder zum Verbrennen von Synagogen aufruft, verstößt nicht nur in höchstem Maße gegen die Menschlichkeit, sondern auch gegen die konkreten Richtlinien des riesigen Social-Media- und Werbekonzerns Meta.
Change is in the air for Twitter; this time, it's not just any change – it's a transformation that could redefine how news articles are presented on the platform.
On TikTok, parents have been posting videos of themselves using their young kids’ heads like they would a kitchen counter.
As of today, Threads, Instagram's Twitter alternative, is available as a logged-in web experience — but only for some users.
With user growth stagnating, BeReal is looking to new engagement elements.
Lamborghini hat auf der Monterey Car Week in Kalifornien ein neues elektrisches Konzeptfahrzeug namens Lanzador enthüllt.
X-ing OutAt least two advertisers have pulled out of advertising on X-formerly-Twitter after finding that their ads appeared next to posts promoting Nazism.
7-Eleven continues its tradition of engaging on-the-go customers by tapping into car enthusiasm through a Fortnite metaverse scavenger hunt.
X is moving away from the static ad format as part of its larger reformation.
Image: LamborghiniLamborghini will reveal an electric supercar concept on August 18th for Monterey Car Week.
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