The fashion label is tapping creators to make user-generated content. A social media expert explains why the tactic is working--and what smaller brands can learn from it.

To maximize your reach, it's time to share "knowledge and advice."

Knowing what type of content works best on LinkedIn in 2024 can seem like a daunting task you never wanted to master, but in today’s digital world, people meet us online often before offline we have the ability to build trust and awareness with what we post to LinkedIn.

In terms of other ranking factors, Mosseri says that Likes and Watch Time also play a part. But “Shares per Impression” is now the most important factor when it comes to reach, on average.

LinkedIn is now less reliant on hashtags for maximizing discovery, though you should be wary of which keywords are mentioned in your main post, and consider how you can tap into the right conversation streams based on your target topics. Hashtags in the app are also less relevant and aren’t helping to expand post reach in the app the way that they once were.

Ein Gastbeitrag gibt Insights, wie das Bundesjustiz­ministerium junge Kommunikation denkt. Kritiklos indes ist die Art der Kommunikation für ein Bundesministerium nicht; die Zahlen allerdings scheinen den Machern Recht zu geben.

Duo’s popularity has exploded on the internet: The owl has nearly 8 million followers on TikTok. Now get ready for the owl to haunt your Halloween.

Ryanair's controversial social media strategy is dangerous, but genius Listen RyanAir's Head of Social explain the triumphs and the challenges of his team's work

TikTok has launched a new education hub for agencies and SMBs, providing a centralized source of case studies, tools and guides to help businesses make the most of their in-app efforts.

LinkedIn shared some tips to make posts stand out.

… the simple tweet „trains“ took over three months to finalize and approve, the responsible social media manager tells in an interview.

For a minute, the Metaverse was very exciting to any big company with a marketing budget. But while the momentum died down, gizmodo.com collected the most tiring examples from the Metaverse Department of Marketing.