German study shows also, that Reels with sentimental music have a higher reach, energetic music leads to more interactions

New tool should help to detect and action IP Violations providing a full overview of Meta's brand rights management system.

Meta's looking for more ways to encourage avatar use, with a view to the next stage of digital connection.

In 2022, Snapchat remained a sought-after social media platform.

Instagram chief Adam Mosseri says they focused too much on video in 2022.

Even Adam Mosseri, the head of Instagram, now believes that the platform put a lopsided emphasis on videos and Reels last year — and traditional photo posts were worse off because of it.

Meta’s putting your Instagram, Facebook, and Messenger account settings in one place.

Instagram is reminding its users, particularly teens, that it's OK to unplug sometimes.

Retention Rates are also flat, plus: Stories are still low on reach.

Accounts with certain criteria like big follower growth are more visible thru new badges Instagram is adding to their profiles now. The features rolls out for Business and Creators.

ByteDance offers cheaper rates for advertisements than other social platforms such as Instagram or Snaptchat, according to research by the Financial Times.

Welche Instagram Post-Formate erzielen durchschnittlich die höchsten Reichweiten?

Starting in February, Instagram brings back the Compose button (the plus sign “+”) to the front-and-center of the navigation bar at the bottom of the app and it will remove the Shop tab entirely. Also the Reels-tab will be moved.

Result: Reel-y good Reels 😎

We may be seeing a changing of the guard, with TikTok and Instagram coming to the fore and Google becoming a rarely used site. The rise of Chat GPT is also leading many to call for a change to search engine culture. If an AI can answer all questions, there’s no need to go to Google.

Meta is working hard to introduce new features beneficial to users and that's why it has come up with a new update to the pronouns feature on Instagram.

Instagram chief Adam Mosseri has provided some insight about 2022 and gives a quick overview of the platform’s three key priorities for 2023.

Reels, Feed Posts or Stories? TechCrunch did a test of which format might be cost-effective and good for you as well.