Gen Z als Luxus-Zielgruppe: Wie Marc Jacobs Tiktok auf den Kopf stellt
Mit einer aufsehenerregenden Kollaboration nach der nächsten hält Marc Jacobs gerade seine Follower*innen bei Tiktok in Atem.
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Mit einer aufsehenerregenden Kollaboration nach der nächsten hält Marc Jacobs gerade seine Follower*innen bei Tiktok in Atem.
Zahl des Tages: Wissbegierige 75 % der Arbeitnehmenden aus der Generation Z recherchieren die Umweltbilanz möglicher Arbeitgeber, sagt eine internationale Studie von Personaldienstleister ManpowerGroup.
Die Zulassungszahlen im Juni zeigen wenig überraschende Tendenzen: Elektroautos verkaufen sich weiterhin zäh, Kleinwagen und CO₂-Ausstoß legen zu.
Gen Zers, it turns out, are "not on a linear journey to evaluate the veracity of anything." Instead, they're engaged in what the researchers call "information sensibility" — a "socially informed" practice that relies on "folk heuristics of credibility." In other words, Gen Zers know the difference between rock-solid news and AI-generated memes. They just don't care.
AI influencers could actually benefit brands looking to connect with Gen Z consumers.
Supporters of the TikTok app demonstrate outside of the US Capitol before the House of Representatives votes to pass the “Protecting Americans from Foreign Adversary Controlled Applications Act,” that could ban TikTok in the US, on March 13.
Gut 30% der 14- bis 24-Jährigen erreichen journalistische Angebote kaum noch. Das hat Plattform- wie auch Inhalts-Gründe. Dass sich dieses Narrativ, Medien würden übertreiben, wären einseitig und manipulativ selbst in der Jugend verbreitet ist ein massives Problem.
The battle for the attention span of Gen Z is arguably the most important focus for social media companies around the world.
The ever shifting job market presents opportunities that might have been considered pipe dreams not too long ago.
Google seemed to have complete control over the search engine industry for two decades, but in spite of the fact that this is the case, it is facing some stiff competition from TikTok.
Die Bundeszentrale für politische Bildung hat ein Heft über Social Media veröffentlicht. Als kostenloses PDF oder kostenfrei zzgl. Versand gedruckt.
One in ten adults used Tiktok for news in 2023, putting it on a par with The Guardian.
One way to peek at the future of TV is to look at what today’s teens and twentysomethings are — and are not — watching.
Democrats also fared better than Republicans in identifying fake headlines, according to the first “misinformation susceptibility” test.
How would you feel if millions of people watched your childhood tantrums? – "Many are filling the shoes of a digital persona that’s already been created, and that they have no power to erase"
New survey in the US shows: the older you are the more often you use Facebook - but the platform is far away from being dead even in the younger audience
More than half of Gen Zers spend four or more hours on social media - and their main platform is not TikTok - a new study shows. Read on!
Genuine connection, authentic content, and no ‘likes’?
We may be seeing a changing of the guard, with TikTok and Instagram coming to the fore and Google becoming a rarely used site. The rise of Chat GPT is also leading many to call for a change to search engine culture. If an AI can answer all questions, there’s no need to go to Google.
A new (US-based) research shows the most popular games within Gen Z - and its Fortnite, with the Grand Theft Auto series following right after.
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